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Bertoux Brandy to ‘revive’ brandy in cocktails

Bertoux Brandy to ‘revive’ brandy in cocktails

The Spirits Business

September 27, 2018

Please Don’t Tell bartender Jeff Bell and sommelier Thomas Pastuszak have teamed up with entrepreneur Jeff Menashe to launch Bertoux Brandy, which aims to bring brandy to the “forefront of cocktail culture”.

Bertoux Brandy is a solera-style blend of pot-distilled Californian brandies aged for three to seven years in French and American oak.

The expression has notes of “candied apricot, orange blossom and honeysuckle, nutmeg and a gentle toast character” on the nose.

Bertoux Brandy is the result of a “first-of-its-kind” collaboration, which saw wine and spirits entrepreneur Menashe consult with Bell and The Nomad’s Pastuszak.

Menashe aims to “restore the marquee role in mixology that brandy enjoyed during the first golden age of the cocktails”.

The brandy takes its name from French inventor Jean Bertoux, who invented the attachment for motorcycles to accommodate a passenger. Bertoux’s concept was adapted into mixology with the creation of classic serve the Sidecar.

Bertoux Brandy is recommended served in cocktails such as the Sidecar and “sets the stage for next-generation brandy drinks”.

“It’s been exciting to be part of the creation of Bertoux Brandy,” said Bell. “As a bartender, we blend cocktails that are to be consumed in that moment. With a spirit, we are creating a blend that will be aged and enjoyed years down the line.

“Bertoux Brandy offers today’s bartenders an elegant and flavourful option for their mixological arsenal that we hope makes brandy relevant to a whole new generation and revives it at the forefront of cocktail culture.”

Pastuszak added: “Brandy naturally brings together both the worlds of wine and spirits and was one of my earliest passions in spirits when I was first getting into wine because of this grape-based kinship.

“We are building on the world’s brandy making history, but introducing a style that has never existed in the spirits realm before.”

Bertoux Brandy will be available at leading bars and restaurants, as well as notable independent retailers at an RRP of US$45 for 750ml. It will launch in New York City, Los Angeles and San Francisco this autumn.